Creative Services

WAA

Moments in Motion

Rebranding an international airport.

Modern airports are faced with the challenge of how to provide a more efficient and relevant airport experience to an increasingly brand-savvy customer with an unprecedented level of knowledge about travel and technology. Clark + Huot worked with the Winnipeg Airports Authority (WAA), which operates one of Canada’s fastest-growing airports,
as part of a massive, 750-million-dollar airport construction project designed by legendary architect Cesar Pelli. The challenge was to create an airport impression that was as modern and intelligent as the airport design itself.

WAA

Arriving

Using the internet and storytelling to build brand awareness and intrigue.

As part of the Winnipeg Airports Authority's integrated launch campaign for the Winnipeg James Armstrong Richardson International Airport, Clark + Huot conceived and produced a series of customized webisodes. Each piece features a highly branded bumper or intro segment, along with respective content that runs between 30 seconds and 2 minutes. These innovative webisodes are designed to profile the imminent launch date of the Cesar Pelli designed terminal by engaging viewers with a wide array of travel related programming. Furthermore, each webisode has been cross-linked to various social networking sites, such as Facebook and You Tube in order to span and reach a more global audience.

United Way

Cause + Effect

The use of storytelling in rebuilding and reshaping one of America’s most respected brands.

United Way is a national independent non-profit, non-political network organization that brings together the people and resources necessary to create lasting change and to provide solutions that prevent problems from happening in the first place. These are the building blocks for a good life: a quality education that leads to a stable job, enough income to support a family through retirement, and good health.

Clark + Huot worked intensively with the organization to review and reimagine the core attributes and themes around notions such as community and giving. High-level imagery and design motifs were created as a newly conceived kit of parts to better enable the United Way’s ongoing administrative and campaign efforts.

Payworks

360 Degree Service

Turning up the volume on the nation’s fastest growing payroll & HR outsourcing service.

Payworks provides online payroll and HR outsourcing solutions. Clark + Huot was engaged to overhaul and refresh a brand originally developed seven years ago, and the new brand reflects the company's position as the fastest growing firm in its category.

The central icon represents the company's commitment to the 24-hour business cycle, notions of continuous improvement and a focus on creating dynamic products and an inspired work environment for its team.

Pavilion Investment House

Art Meets Science

The crafting of an international financial
services powerhouse.

Clark + Huot was initially approached by a newly formed, integrated financial services company to help articulate its brand structure and create a platform for growth. As the company grew, it required a brand structure that would provide a logical, compelling hierarchy, which would guide how its newly acquired business units should be positioned. In addition, the brand needed to project an image suggesting both pedigree and credibility – two attributes which reflect the founding members’ unprecedented levels of success in the financial services sector.

Based on extensive research and discussion, Clark + Huot brought to life the notion of bringing together not only the best and most experienced financial professionals, but also the brightest and most innovative business minds from around the world under one roof. We gave this idea a name: Pavilion Investment House. The name represents the concept of a place where art meets science – a marriage of knowledge, intuition, and skill.

Harrow Partners

Private Counsel

Dreams + The Engineering of Fortune

Harrow Partners offers exclusive investment management services for individuals and institutions who seek the insight of experience. The firm's philosophy of portfolio management unites the practical experience of seasoned investment managers and state-of-the-art
portfolio design.

Clark + Huot was tasked with building a corporate profile piece. The pictures used within the brochure are from the work of Oscar Niemeyer who imagined and designed the capital of Brazil - Brasilia. The city and its architecture symbolize the power of inspiration, innovation, engineering and planning - all principles in which Harrow Partners believes.

Tetrem Capital Management

Looking Like a Trillion Bucks

Branding the face of an exclusive money management company.

Tetrem Capital Management offers money management services to institutional and select high net worth clients. The brand Clark + Huot developed for them expresses the notions of discipline, precision and analysis. These concepts parallel the investment and service philosophy of the management of Tetrem Capital Management.

Clark + Huot was engaged in the development of the complete naming and branded look and feel for Tetrem. The guidelines formed the basis of all touch points and define the entire
client experience.

Woodhull Institute

Ethical Leadership

The ends and means to personal, political and professional achievement.

The Woodhull Institute is a not-for-profit, non-partisan, non-sectarian educational organization that provides ethical leadership training and professional development for women.

Clark + Huot was tasked with the challenge of re-thinking the Woodhull brand into a more relevant and compelling one, where traditional ideologies and core tenets are repositioned as modern, contemporary and engaging. Clark + Huot redesigned Woodhull’s master signature as well as a multitude of touch points, such as website, brochures and one-sheets.

Clarins Group

For the Love of Beauty

Understanding the American woman's desire.

Clark + Huot explored notions of beauty as it relates to the sensibilities and values of American customers versus European customers. Everything from store environment to packaging and promotion were examined through mood boards and customer journey matrices.

U of M

Looking Forward

Building prestige and leveraging the reputation of a top-tier university.

Clark + Huot was integral in preparing one of the country's largest and most valued universities for an upcoming capital campaign. In doing so, a new identity and overall positioning was crafted out of a comprehensive creative exploration including mood board development and thematic storytelling.

Stream Pharmacy Solutions

Streamlining Healthcare in Canada

Crafting a unique Canadian brand identity around technology and medicine.

Clark + Huot was commissioned to help launch Canada's first fully automated dispensing brand, Stream Pharmacy Solutions. Based on an international model for mass prescription filling, Stream Pharmacy Solution's name was conceived around the notion of movement, freedom and flexibility. C+H worked intensively to deliver a new name, brand position and overall look and feel that was immediately translated onto all customer and employee touch points such as apparel items, environmental design, print materials, signage and online.