Misunderstanding Media ARTICLE October 1, 2005 Content and delivery are two words we have heard a lot in the information age. For technology companies in the converged industries of media, entertainment and communications the question surrounding content and delivery has been which of these two components of the digital revolution will turn out to be the most important? For advertisers, the question surrounding content (creative/production) and delivery (media) is similar but different: how much of my advertising budget do I assign to each?... > Read full article Download to print this article (PDF: 32Kb / 2 pages) Less is More ARTICLE September 1, 2005 We have all had the experience of being arrested by an ad not because of its effectiveness in clearly communicating an idea but because it left us wondering what the advertiser was trying say, or to whom they were trying to say it... > Read full article Download to print this article (PDF: 80Kb / 3 pages) Why Advertising Agencies Don't Advertise ARTICLE August 1, 2005 Most financial planners have at least some of their personal wealth invested in the stocks and mutual funds they recommend to investors... > Read full article Download to print this article (PDF: 146Kb / 3 pages) Why Brands Die ARTICLE June 25, 2005 Building new brands is often easier than repositioning old ones. Why? Because it is easy to make a good first impression, but it is hard to change somebody's mind once they have made it up... > Read full article Download to print this article (PDF: 75Kb / 2 pages)