Ireland Park Foundation

Positioning / Marketing Communications

Re-launching the Ireland Park Foundation to inspire the Toronto public and increase community involvement.

Ireland Park is a Toronto memorial that recognizes the immigrants who fled the Irish Potato Famine of 1847.

Our task was to support the foundation’s branding efforts to date with the launch of a new website. An online experience that would present the park in a highly engaging, visual and emotional manner.

The website was designed and developed as an adaptive site with client back end access for content management. It communicates the story of the park's origin, features the bronze sculptures by Rowan Gillespie, showcases the beautiful architecture by Kearns Mancini and provides a place of reflection and global communication for visitors via its waterfront location and interactive terminal.