Positioning / Brand Identity / Ad Campaign / Marketing Communications
Rethinking the future of money.
Telpay, one of the country’s biggest payment service companies, came to ClarkHuot for help in repositioning their brand.
The subsequent strategic overhaul and public launch involved a complete reconsideration and redesign of a vast and complex universe of communication interfaces, platforms and formats. A campaign critical messaging strategy was initiated based on the importance of the Telpay brand getting in front of the right people at the right time.