Mabel's Labels


What do you get when you combine a highly original labeling concept, busy moms and their kids, as well as fiercely loyal and vocal mommy bloggers?

The answer: Mabel's Labels, a fast growing start-up with its sights on becoming an international sensation.

ClarkHuot was asked to help in this growth strategy by taking the existing Mabel's Labels elements and weaving them into a more modern,  flexible and scaled brand framework.

This new positioning included a refresh on the identity, custom illustrations, product and customer segmentation, promotional videos, packaging and an updated website design and experience.