ClarkHuot was asked to reimagine the future of gardening with a new type of customer in mind. Shelmerdine's shift from a well known and highly respected commercial nursery to a multifaceted horticultural experience called for a new brand architecture and identity that included a focus as a lifestyle brand. ClarkHuot took the foundation of Shelmerdine's history and relationship to the community and designed a brand as inviting as the physical space.

The resulting brand identity and architecture re-energized Shelmerdine's position as a lifestyle brand reflecting the role it as a place of beauty and excitement for generations past.