Paragon Pharmacy

Rebrand

As part of an investor relations initiative, ClarkHuot was approached to help transform what was previously seen as an assortment of underwhelming and generic drugstores into a relevant and modern retail pharmacy network brand. By reimagining the role of local healthcare and retail convenience from the perspective of today's contemporary customer, the Paragon Pharmacy brand was re-positioned in a way that once again resonated with both customers, vendors, employees, the media as well as investors.


The tactics and deliverables included the creation of a distinctive new logo, a robust design vocabulary and a bold new look and feel that was applied to everything from collateral pieces and a new website, to environmental graphics and advertising.
 

Shortly after the new brand was launched, the private equity firm was able to successfully sell Paragon Pharmacy to one the country's largest retail pharmacy chains at a higher share value.