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Payworks, Canada’s leading payroll and human resource outsourcing provider, approached ClarkHuot with the goal of completely realigning its media strategy. They needed to reimagine the world of payroll and HR professionals in a way that celebrates a group of individuals whose importance had traditionally been overlooked.

We developed a new design vocabulary, voice and outlook that better positioned payroll and HR professionals, as well as the industry, in a bold new way. We then brought the new outlook to life across mobile, digital and traditional platforms.