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Payworks

Rebrand

Payworks, Canada’s leading payroll and human resource outsourcing provider, approached ClarkHuot with the goal of completely realigning its media strategy. They needed to reimagine the world of payroll and HR professionals in a way that celebrates a group of individuals whose importance had traditionally been overlooked.

We developed a new design vocabulary, voice and outlook that better positioned payroll and HR professionals, as well as the industry, in a bold new way. We then brought the new outlook to life across mobile, digital and traditional platforms.