Digital Advertising Campaign
Singapore Airlines & Singapore Tourism Board joined forces to generate more tourism. The goal was to promote Singapore as a must-see stopover destination – and in turn, position it as the getaway to Asia for travelers.
ClarkHuot teamed up to design a highly visible and engaging campaign. Research and strategy led to segmenting the audience by where they were in the purchase process: thinking about taking a trip, choosing a destination or looking for activity ideas at a particular destination. The team conceived of, designed and created banners, videos, a microsite and other activation initiatives to inspire travel seekers with amazing activities that they might not have previously considered.