Positioning and Identity
ClarkHuot worked with the WAA as part of a massive airport construction initiative designed by legendary architect Cesar Pelli. The challenge was to create an airport impression that was as modern and intelligent as the airport design itself.
ClarkHuot developed respective identity solutions, as well as formal entryway signage and various social media tools to better engage and inform all audiences of what was happening with the new airport. Working closely with both the WAA and its architectural firm, ClarkHuot helped articulate a comprehensive vision for what many were already calling the “airport of the future.”