“The timing is perfect as we grow and extend our new national platform. We are an evolving company with the momentum of a great new brand behind us.”
— Darryl Levy, Wynward Insurance Group president & CEO
Grain Insurance Guarantee had earned a solid reputation as one of North America’s most respected P&C insurance providers after nearly a century of business. As the company grew, the Grain Insurance Guarantee branding no longer reflected the depth and sophistication of the organization. ClarkHuot was invited to help strategize an approach for the brand, one that saw the transformation of Grain Insurance Guarantee into Wynward Insurance Group.
In addition to naming and branding Wynward, ClarkHuot also developed a brand activation strategy that announced Wynward Insurance Group’s presence onto a national stage.